CNN did not buy Blackfish out of concern for SeaWorld’s orcas. If that had been the case, they would have rushed the film into broadcast after purchasing the rights in January, not waiting for Fall. If that had been the case, they wouldn’t have published an online piece in July, six months after purchasing the rights to the film, encouraging readers to take the VIP tour at SeaWorld Orlando, complete with photo of jumping Shamu.
Blackfish was purchased because of the success of shows such as Whale Wars and Swamp People on other networks. It’s part of a new strategy under former NBCUniversal CEO Jeff Zucker, who took the reigns as President of CNN Worldwide on January 1, to build ratings resulting in stronger ad revenue.
seaworld’s on twitter right now replying to everyone who’s tweeting about blackfish